UFC Worth More Than Yankees & Dallas Cowboys?!

Ultimate Fighting Championship (UFC) is the world’s most valuable sports franchise, worth upwards of $2 billion and far ahead of the New York Yankees (MLB), Dallas Cowboys (NFL) and even Manchester United (MLS).

That’s according to UFC co-owner Lorenzo Fertitta (via New York Times), who ten years ago was writing payroll checks from his own personal checking account.

Them days be over.


“I feel pretty comfortable saying we’re the most valuable sports franchise on the planet, more than Manchester United, more than the New York Yankees, more than the Dallas Cowboys.”

And it’s only going to get bigger if Fertitta can make good on his promise to “take this thing worldwide” in the coming years.

(Story Continues…)
WRITTEN BY Jesse Holland & FULL STORY HERE